144 engineering leaders in the room. 46 opportunities. $4.6M of year-1 pipeline, expanding past $3M over three years.
A sixth straight year as a Gartner Magic Quadrant Leader for observability, on $886M of quarterly revenue up 28%. The platform wins once it is in.
The hard part in ASEAN is the first senior conversation. Every observability vendor chases the same VP of Engineering with the same single-pane-of-glass demo. It doesn't land. A peer conversation on reliability at AI scale does.
That is the engine we run. We cohost with you, fill the rooms with engineering and platform leaders at 500+ employee companies in Indonesia, Singapore, Thailand, Vietnam and Malaysia, book the 1-on-1s and track every deal in your CRM. $8K a month. You built Indonesia and Thailand net-new; this is how we open the next wave of logos for your 20+ AEs.
Your buyers (engineering and platform leaders, 500+ employee companies)
Projections, 12 months
The program at a glance
What you get
Target list. Named engineering and platform leaders at large enterprises, by market.
The access. Small, senior, in-person rooms co-led by Datadog and NO BS.
Meetings. Qualified 1-on-1s, tracked by name and stage in your CRM.
Reporting. A live dashboard, plus weekly progress meetings.
Why it works
Warm start. 30 meetings with AI founders and CTOs for ByteDance's BytePlus in 3 months, 5 to POC.
The model. Give before you take: senior access peers can't reach alone.
Conversion. 70% of participants to 1-on-1s; 40% of those to CRM opportunities.
Scale. ~6,700 senior engineering buyers across five markets.
Why it's low risk
Cost. $8K per month for twelve months.
Payback. Nine projected new logos, ~$900K signed year-1 ACV, before expansion.
Phased. Indonesia and Singapore first, then Thailand, Vietnam and Malaysia.
Transparent. Every name, stage and week visible.
The platform wins once it's in. The first senior conversation in ASEAN is still earned one room at a time.
Datadog lands and expands: 84% of customers run two or more products, net revenue retention is about 120%. The constraint is the first yes from the engineering leader who standardises the org on one platform.
That leader does not answer cold sequences. The fastest pipeline is the one that starts in a room.
Why are these rooms hard to reach?
Every observability vendor wants the same VP of Engineering
New Relic, Dynatrace, Grafana, Elastic and the cloud-native tools pitch the same leaders every week. Another demo does not land. A peer conversation on reliability at scale does.
Platform standardisation is a trust decision
Consolidating monitoring onto one platform is a multi-year, org-wide bet. Engineering leaders ask peers they trust before they ask vendors.
20+ AEs, five markets, net-new pipeline needed
Your ASEAN team spans Indonesia to Vietnam, each market needing local networks and weekly outbound discipline. The senior pipeline to sell into has to come from somewhere.
Give before you take.
Behind every senior enterprise observability deal that closes in this region is a high-level peer-to-peer relationship. You can't build that relationship by making asks, you need to offer something of value first.
Spearfish in a small elite pond, not hit-and-hope
Decision making in APAC is top heavy. A dozen of the right people in an intimate setting beats a thousand badge scans.
Reach out like a peer
A real message from a real peer, about something they care about. Not InMail, not AI-slop emails, definitely not cold calls.
Ride Datadog's own momentum
Datadog Live Jakarta and Singapore, the sixth-year Gartner MQ leadership, the Adaptive ML acquisition and the AI-observability wave are built-in credibility. Time the room around them, and the invite carries Datadog's own momentum, not a cold ask.
Offer something they want, not something you want to give
A real conversation on real issues with real peers. Not whitepapers, webinars or demos.
Share your point of view
Project credibility through your point of view, told through stories, experience and insight. No slide decks.
Earn the 1-on-1, never demand it
You've built credibility, authority and goodwill before your ask. The follow-up is more organic and more to-the-point because they already know and respect your point of view.
This isn't theoretical. We convene the exact senior rooms, then convert them.
Our playbook is seat-agnostic: convene the senior people you need to reach into a room they actually want to be in, then convert. Here is that motion working across clients, industries and geographies, including with AI founders and CTOs on a technical product, the exact buyer Datadog sells to. It is the same motion we would run for Datadog with engineering and platform leaders.
Proof point
ByteDance: outbound to AI founders and CTOs
Who we did it for: ByteDance's BytePlus AI product. A direct, peer-to-peer outbound motion, no event, straight into the calendars of founders, CEOs and CTOs at AI and technology companies.
The ICP in the room: founders, CEOs and CTOs, technical senior buyers on a technology platform. 30 meetings in 3 months, 5 progressing to POC.
Why it maps to Datadog: this is your buyer. Peer-to-peer outreach to senior engineering leaders on a technical platform, converted to real pipeline. It is the play we would run to open Datadog pipeline with VP Engineering and platform leaders across five markets.
Who we met:
More proof points
Integrate: CEO dinner event in Singapore
An evening for B2B marketing leaders, co-hosted with the CEO of Integrate, on the revenue impact of trusted marketing data. View the post on LinkedIn ↗
In the room:
Serious Fluence: creator marketing lunch in Singapore
We co-hosted the lunch with their CEO, Prem, on the future of creator marketing. See the post on LinkedIn ↗
In the room: 9 senior marketing leaders from named target companies, 70% converted to 1-on-1 meetings, 40% of those to a CRM opportunity. Same mechanic, different seat.
Serious Fluence: Creator marketing lunch in KL
A private lunch in Kuala Lumpur, co-hosted with the CEO of Serious Fluence, for B2C marketing leaders, on creator marketing. View the post on LinkedIn ↗
In the room:
Gimmefy: Brand marketer lunch in Singapore
A lunch event in Singapore, co-hosted by the CEO of Gimmefy, for brand marketers navigating the shift to AI. View the post on LinkedIn ↗
In the room:
Your buyers: senior engineering and platform leaders at 500+ employee companies, across five markets.
CTOs, VP Engineering and the platform, SRE, DevOps and infrastructure leads own the observability call. We start in Indonesia and Singapore, then add Thailand, Vietnam and Malaysia.
| Market, by where the buyer sits | Tier | Senior engineering leaders |
|---|---|---|
| Indonesia | Priority 1 | 2.5K+ |
| Singapore | Priority 1 | 2K+ |
| Malaysia | Priority 2 | 1K+ |
| Vietnam | Priority 2 | 604 |
| Thailand | Priority 2 | 583 |
| Total | ~6,700 |
Methodology. LinkedIn Sales Navigator, October 2026. Each number counts people who currently hold one of twelve titles, based in that country, at companies with 500+ employees: Chief Technology Officer, CTO, VP Engineering, VP of Engineering, Head of Engineering, Head of Infrastructure, VP Infrastructure, Head of Platform Engineering, Head of Platform, Head of SRE, Head of DevOps, Head of Cloud. It counts the seat, not anyone whose profile mentions observability. Indonesia, Singapore and Malaysia are shown at LinkedIn's display cap (2.5K+, 2K+, 1K+), so they are floors. Counts are indicative and profile-weighted, not a census. Named, de-duplicated target lists are built on kickoff.
Sequence. Indonesia (2.5K+) and Singapore (2K+) first, your strongest markets and the easiest to convene in person. Thailand, Vietnam and Malaysia follow, each as its own track.
Where we'd start, and how fast.
About 6,700 senior engineering buyers across five markets. Here is the sequence.
How we'd phase it across 12 months
Phase 1 (0-3 months): Indonesia and Singapore, the ~4,500 buyers in your strongest markets and easiest to convene in person.
Phase 2 (3-6 months): Kick off Thailand (583), Vietnam (604) and Malaysia (1K+), each as its own track.
Phase 3 (6-12 months): Deepen every market as results land, tied to the AI-observability and platform-consolidation conversation.
Within each phase, the motion:
- Find the right peopleBuild the named target list from the ICP: the exact engineering and platform leaders worth a room, by market.
- Reach out like a peerReal messages from real people to the few who matter, not a sequence tool running on its own.
- Convene the roomSmall, senior, co-hosted sessions on running reliability and observability at scale and consolidating monitoring onto one platform, the kind of room they actually want to be in.
- Earn the 1-on-1Every room converts into named 1-on-1s, and we sit in every meeting that matters.
- Live trackingDashboards on activity, conversion and deal progression in your CRM, so you always see the pipeline.
- Weekly updates with usA standing weekly check-in where we walk the numbers together and agree the next moves.
What the program is worth, in your terms.
NO BS takes full accountability for the top of this funnel. The defaults below reflect what we typically see, but move the sliders to your own numbers to get a real view of what this NO BS x Datadog collaboration could produce.
Default sliders reflect our working estimate over 12 months: 18 rooms × 8 senior buyers is about 144 reached, 80% to a real 1-on-1 (115), 40% of those to a sales opportunity (46), about a 20% win rate on close (9). At a $100,000 average ACV that is $4.6M in pipeline and $900K of signed year-1 annual contract value, roughly 9.4× the $96k in first-year fees, before any account expansion. At Datadog's reported 120% net revenue retention, each land compounds to about $364K of cumulative ACV over three years, roughly $3.3M across the nine logos. Move the sliders to your own numbers.
Operators, not consultants.
Most firms sell you a plan. We are the team that executes it, in the room, from month one.
Moving Asia from strategy deck to P&L.
More on NO BS ↗
NO BS is a sales execution firm that helps enterprises build pipeline and close deals across APAC.
We don't advise from the sidelines or theorise about markets, we work in them: running outbound, winning meetings, hosting sales conversations, building pipeline, closing deals and learning directly from buyers.
Yuri Bhanage, CEO
Led by CEO Yuri Bhanage, who brings 15+ years of hands-on sales experience in Asia, across SE Asia, China, India and the US, from Fortune 500 to seed-stage startups. Selling to enterprise clients like AIA, Accenture, EY, KPMG, Braze, Almosafer, American Express and New Relic. Connect on LinkedIn ↗
Most relevant here, Yuri has run outbound motions for ByteDance's BytePlus (into founders and CTOs) and for technical, developer-facing products including New Relic and Braze, so selling an observability platform to a senior engineering buyer is familiar ground.
Rahul Gokhale, Director
Brings a senior operating perspective from large, complex organizations, with leadership roles at Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry, the Microsoft and Zendesk years putting him squarely in the enterprise platform and SaaS world Datadog's buyers live in, across customer success, partnerships, transformation and leadership. Connect on LinkedIn ↗
Case studies
ByteDance
30 meetings in 3 months with founders and CTOs for the BytePlus AI product, 5 progressing to POC stage.
WhyQ
Built an outbound enterprise sales motion from scratch, leading to a US$200K+ enterprise deal closed in the first 3 months.
Serious Fluence
50 meetings in 3 months with senior B2C marketing leaders from the likes of Google, Airwallex, Samsonite and Estée Lauder.
Why NO BS
Results from month one
Outreach, meetings and pipeline building from day 1, landing in the first month, not after a long ramp.
Enterprise access, without the overhead
Reach the top levels of the enterprises you want, without investing millions in a market-development team to get there.
Results that count, not theories
Meetings, opportunities and deals, tracked by name. Not market theories or a strategy deck that sits on a shelf.
What we'd need from you.
We can get into a lot more detail from here, but four questions first.
- Do the projected outcomes align with your targets?
- What questions do you have on our approach?
- How big a priority is this for you?
- What budget can you allocate to achieve these outcomes?